Green Front, like many dispensaries entering the recreational marijuana market, wanted to stand out. The best advice we could give them and then build on, was “be you”. We went to work discovering who they were and wanted to be as a retail cannabis store. They became Green Front – The People’s Cannabis and maintain that today. I’m proud to continue steering a brand that promotes a community where customers feel welcome and appreciated.
Roles: art director, designer, co-photographer, co-brand strategist, marketing lead